I produce experiences and build partnerships for wellness brands. My focus: translating a brand’s mission into moments, media, and measurable growth.

I lead end-to-end content partnerships and ambassador programs for D2C brands—designing strategy, curating talent, negotiating contracts, and community-managing creators to deliver consistent, on-brand content and performance. On the experiential side, I concept and produce live activations—from intimate gatherings to festivals and large-scale installations—that turn audiences into communities.

Early in my career, I produced events for Chip Wilson’s nonprofit, imagine1day (lululemon founder), including an annual celebrity gala and recurring community programs. Since then, I’ve launched and advised six-figure personal brands for wellness entrepreneurs and produced/led partnerships for activations at SXSW, Aspen Ideas Festival, the Biohacking Conference, and Miami Art Week. Rooted in a decade of yoga and meditation and shaped by years in Bali, my approach blends creative direction with operational rigor and a deep respect for human connection.

Johanna von meister

Founder & Director